Cradle is a Canadian crypto wallet company that is tailored for the gaming community. They approached us with the task of enhancing the design to see results in their business, they wanted growth and to become a strong player in SUI blockchain wallet space.
Cradle's user base was hovering around 100 users for quite some time. Their user growth was stagnant, and they needed a shift.
Our primary challenge was to remodel the platform's design into a seamless, engaging experience. We integrated gamification elements such as trophies & redesigned the UI and UX to be an intuitive experience.
The project outcomes were amazing. Post-implementation Cradle's user base increased to over 4,000 within two months, a growth of +3900%. Our redesign also played a crucial role in helping Cradle secure $5 million in investor funding.
Even though Cradle has since shifted their business model, we still love this design and the impact it made.
UI blockchain, UI/UX design, web3, Cradle, product design, website design, chrome extension design, design case study